Children’s Product Liability Insurance

Finding Product Liability Insurance for children’s products doesn’t have to be hard! Sadler specializes in covering the hard to place products

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Four Reasons why children’s products are more difficult to insure

  1. The statute of limitations to bring a lawsuit is much longer for children than adults. Typically, children have to their 18th birthday plus an additional two or three years to file a lawsuit.  On the other hand, an adult typically has two to three years after the date of injury or property damage to file a lawsuit.
  2. Waiver / Release agreements that make the user of the product aware of the potential risks and require acceptance of such risks are not as effective with children.  Most states will not recognize a child’s signature as legally binding and also, will not allow an adult or legal guardian to sign away the rights of the child.
  3. Children will be children.  In other words, a higher degree of care is expected from businesses that distribute children’s products in the U.S.
  4. Children cannot be expected to have the same judgment as an adult and often may not use the product for its intended purpose.

Visit our blog on Understanding Children’s Product Liability for more information.

 Why buying the cheapest policy can be bad for business

Generally speaking, claims-made insurance policies are less expensive and very tempting for start-up businesses to buy because of the perceived savings.  However, the problem is that most large retail chains will not accept claims-made insurance for children’s products. For a claims-made policy to provide coverage, the occurrence (incident or accident) and the claim (notice of potential lawsuit) must take place while the policy is in force (or a renewal with a properly set retro date). However, with an occurrence-based policy, if the occurrence (incident or accident) happens while the policy is in force, the insurance policy will cover the claim, regardless of how much later the claim is filed after the policy expired.  Since the statute of limitations for children to bring product liability claims is so much longer than the statute of limitations for adults, the occurrence-based policy is going to provide more comprehensive protection to the insured distributor and the distributor’s clients that sell the children’s products. Visit Understanding Occurrence vs. Claims-Made for more information on those policies

Why you should seriously consider purchasing a Product Recall Policy

brokenskateboardThe number one cause of death for children in the United States is unintended injuries.  Children by nature are curious and adventurous and love exploring and pushing the limits. Everything around them can be a form of entertainment, but it can also turn into something dangerous very quickly.  Things as simple as plastic film covers used in packaging can quickly turn into a choking hazard when in the hands of a small child.

We recommend that everyone getting into the children’s product industry should take a few moments and go to www.recalls.gov and review all of the children’s products being currently recalled from the market.  The obvious noticeable difference when comparing children’s product recalls to other adult recalls is how innocuous many of the children’s products being recalled appear.

From a business and risk management point of view, it is much more likely that companies that manufacture, import and distribute children’s products will face a product recall at some time in their existence.  According to a 2006 study at Washington State University, the average cost of a product recall was $540,000.  This figure is more than double the average cost of product litigation settlements of $217,000.

The reason most businesses purchase insurance it is for protection against catastrophic losses that would cripple or put them out of business.  If you are more likely to have a product recall than a product liability lawsuit and you cannot afford to pay $540,000 out of pocket, it only stands to reason that purchasing a Product Recall insurance policy may be in your best interests.

Sadler Specializes In Insuring The Following Categories Of Children’s Products

1. Toys & Games Coverage
Stuffed Animals
Description: Plush toys made from fabric, often resembling animals or characters.
Liability Exposure: Choking hazards from small parts, risk of toxic material in fabric or stuffing.
Protection Considerations: Must comply with CPSC (Consumer Product Safety Commission) standards for flammability and labeling.
Emerging Risks: Increased scrutiny on eco-friendly materials.
Key Market Insights: Rising demand for non-toxic and organic options.
Consumer Risk Factors: Young children are particularly vulnerable to small, detachable parts, making liability protection essential.
Electronic Toys
Description: Interactive toys that incorporate lights, sounds, or other electronic features.
Liability Exposure: Electrical shock, overheating, or fire risks.
Coverage Considerations: Must meet FCC guidelines and CPSC electrical safety standards.
Emerging Risks: Cybersecurity issues as more toys become internet-enabled.
Key Market Insights: Growing market for STEM-based learning toys.
Consumer Risk Factors: Parents worry about data privacy with connected toys, which increases the need for reliable product liability coverage.
Outdoor Play Equipment
Description: Slides, swings, and playground sets designed for outdoor use.
Liability Exposure: Injury due to improper assembly, lack of safety features like guardrails.
Risk Management Considerations: ASTM standards for playground safety are critical.
Emerging Risks: Use of recycled or alternative materials may not meet traditional safety benchmarks.
Key Market Insights: Increased interest in backyard playgrounds due to stay-at-home trends.
Consumer Risk Factors: Increased risk of falls or entrapment for toddlers and young children, highlighting the need for outdoor play equipment liability protection.
2. Clothing & Apparel Liability Insurance
Children’s Sleepwear
Description: Pajamas and other sleepwear designed specifically for children.
Liability Exposure: Flammability risks if materials do not meet standards.
Coverage Considerations: Strict flammability standards enforced by the CPSC (16 CFR Part 1615/1616).
Emerging Risks: Concerns over chemical treatments used to make fabrics flame-resistant.
Key Market Insights: Trend towards organic, untreated cotton sleepwear for health-conscious consumers.
Consumer Risk Factors: Allergies or skin irritation from flame retardant chemicals call for robust liability coverage.
Footwear
Description: Shoes and sandals designed for infants, toddlers, and children.
Liability Exposure: Choking hazards from detachable parts, risk of injury due to poor support or fit.
Indemnity Considerations: Must comply with CPSIA lead and phthalate content limits.
Emerging Risks: Increasing demand for sustainable and biodegradable materials in children’s footwear.
Key Market Insights: Parents looking for ergonomic designs to support foot development.
Consumer Risk Factors: Incorrect sizing or materials can lead to foot deformities in young children, making liability protection critical.
Costumes
Description: Outfits worn during events like Halloween, often with accessories like masks and capes.
Liability Exposure: Strangulation hazards, tripping, or fire risks due to long or flammable fabrics.
Risk Management Considerations: CPSC regulations on flammability and small parts for costumes.
Emerging Risks: Chemical dyes and materials that may cause skin irritations.
Key Market Insights: Market demand peaks around holidays, but safety concerns are a major driver for parents’ choices.
Consumer Risk Factors: Risk of suffocation from masks, particularly for younger children, emphasizing the need for liability coverage.
3. Furniture & Nursery Products Risk Management
Cribs & Cradles
Description: Sleep furniture designed for infants, typically made of wood or metal with safety bars.
Liability Exposure: Risks of suffocation or injury from defective design or improper assembly.
Coverage Considerations: CPSC safety standards, including spacing between bars and mattress height, are essential.
Emerging Risks: Focus on eco-friendly materials could lead to the use of untested products.
Key Market Insights: Drop-side cribs have been banned, leading to increased demand for safer alternatives.
Consumer Risk Factors: Improper use or assembly poses major risks to infants, highlighting the need for cribs and cradles protection.
Strollers & Car Seats Insurance
Description: Devices designed to carry infants and toddlers during transport or outings.
Liability Exposure: Injury from poor design, tipping hazards, or inadequate harness systems.
Protection Considerations: Must comply with FMVSS 213 (Federal Motor Vehicle Safety Standards) and ASTM F833.
Emerging Risks: Increased scrutiny on sustainability and material recyclability.
Key Market Insights: Safety-conscious parents demand models with extensive crash-testing.
Consumer Risk Factors: Incorrect installation or misuse increases the likelihood of injury in an accident, underscoring the importance of strollers and car seats liability protection.
Changing Tables & High Chairs
Description: Furniture used for diaper changing or seating young children during meals.
Liability Exposure: Falls from unsecured straps or collapsing furniture.
Indemnity Considerations: Must comply with ASTM safety standards for stability and safety harnesses.
Emerging Risks: Shift towards multifunctional furniture might compromise safety standards.
Key Market Insights: Growth in demand for space-saving, multi-use products for urban families.
Consumer Risk Factors: Improper use of safety harnesses is a major cause of accidents, requiring adequate liability protection.
4. Baby Care Products Coverage
Diapers & Wipes
Description: Disposable or reusable diapers and cleaning wipes for infants.
Liability Exposure: Chemical burns or allergic reactions from materials or wipes.
Coverage Considerations: FDA oversight for wipes, CPSIA standards for materials.
Emerging Risks: Concerns over microplastics in disposable diapers.
Key Market Insights: Shift towards biodegradable diapers and eco-friendly wipes.
Consumer Risk Factors: Allergens and irritants in fragrances or additives make diaper and wipes protection essential.
Baby Monitors
Description: Electronic devices that allow parents to remotely monitor their babies.
Liability Exposure: Risks from faulty video or audio monitoring leading to delayed responses in emergencies.
Protection Considerations: Must comply with FCC regulations on wireless transmissions.
Emerging Risks: Privacy concerns with internet-enabled baby monitors.
Key Market Insights: Increased demand for smart monitors with advanced features like heart rate tracking.
Consumer Risk Factors: Data privacy and security concerns as these devices become more connected, making coverage crucial for manufacturers.
5. Children’s Food & Nutritional Products Insurance
Infant Formula
Description: Liquid or powdered milk substitutes for feeding infants.
Liability Exposure: Contamination or incorrect preparation leading to illness.
Coverage Considerations: FDA regulations on safety, labeling, and nutritional content.
Emerging Risks: Counterfeit or misbranded products in online marketplaces.
Key Market Insights: Demand for organic and non-GMO formula is on the rise.
Consumer Risk Factors: Misuse or improper mixing can lead to malnutrition, highlighting the need for liability coverage.
Snacks & Beverages
Description: Pre-packaged snacks and drinks marketed specifically for children.
Liability Exposure: Choking hazards, allergic reactions, or foodborne illness from contamination.
Risk Management Considerations: Must meet FDA and USDA guidelines for food safety and nutritional content.
Emerging Risks: Increase in lawsuits over misleading health claims or failure to disclose allergens.
Key Market Insights: Growing demand for healthier, low-sugar alternatives in the children’s snack market.
Consumer Risk Factors: Increased sensitivity to allergens like nuts or dairy in younger children makes indemnity important for manufacturers.

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